Predictions for the Digital Economy in 2026 Report is Live!

Boost loyalty and retention with data-driven insights that help you understand your audience. Identify who your customers are, where they spend their screen time, and how your competitors are reaching them. Apply this knowledge to craft personalized marketing campaigns and exclusive offers that foster repeat purchases and build stronger customer relationships.

Gain an understanding of advertising strategies of your competitors across mobile, social and digital platforms, including retail media networks. Identify untapped publishers, audiences, and markets to drive sales and gain market share. Track how much other brands spend across different channels to inform your digital advertising strategy. Understand key metrics like advertiser spend and impressions view their creatives to understand brand awareness and consumer engagement.

Use industry-leading advertising data to identify new channels, platforms, and tactics to reach your target customers. Drive business growth by tracking your competitors’ creative campaigns and spending trends to drive more sales across digital advertising networks. Stay ahead of trends and emerging advertising opportunities across web browsers and mobile apps.
Strategically stand out from competitors
Invest in the features that retain users
Optimize advertising for maximum impact

Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.