2026 State of Mobile is Live!
Live Ops Insights
Discover what drives engagement, retention, and revenue in the world’s top mobile games.
Trusted by the most successful gaming leaders in the business
Analyze Live Ops
Sensor Tower acquired Playliner in July 2025, bringing Live Ops, mechanics, and deconstructions to our suite of Gaming Insights solutions. We log hundreds of hours of playtime to capture Live Ops across the top 180 games. View detailed coverage of all updates, events, and offers introduced to top games to understand the impact of different mechanics. Easily identify how mechanics drive downloads, revenue, and player engagement with our calendar view. Use these insights to develop a winning strategy that brings players back, and keeps them playing.
Design a game that will top the charts
Analyze successful mechanics to drive player engagement
Reengage players with confidence
Identify which events and offers are best at bringing players back to your game
Optimize your revenue
Develop monetization tactics based on proven successes in top games
Dig deep into Live Ops for top games
Every update, event, and offer across our top games is documented with a detailed breakdown of how the feature works and exactly how players engage with it. Evaluate how each mechanic impacts the game’s economics, and track historical updates to see how games evolve over time. Leverage our vast repository of all Live Ops to track the competition’s tactics and develop a game strategy that will maximize your revenue potential.
Track trends with deconstructions
Live Ops’ library of over 300 in-depth reports enables you to easily monitor trends across different game genres. Understand the drivers of revenue and the strategies behind level progression to turn players into payers. Live Ops subscribers receive dedicated support from our team of analysts to generate insights on competitors from deep dive analyses and playtests – benchmark the competition and come out ahead.
Frequently Asked Questions
1. What is Playliner and what does it do?
Playliner is a Live Ops and deconstructions intelligence platform that tracks, catalogs, and analyzes in-game events, updates, and Live Ops mechanics across top mobile games. It helps game teams understand how Live Ops systems are designed and executed by leading titles, so they can improve engagement, retention, and monetization strategies.
2. How does Playliner help improve player engagement and retention?
Playliner helps teams improve engagement by showing what types of Live Ops events top games run, how often they run them, and how they are structured. By studying proven mechanics such as limited-time events, progression systems, and rewards, teams can design Live Ops that bring players back more frequently and keep them engaged longer.
3. What types of Live Ops data does Playliner track?
Playliner tracks mechanics, including:
In-game events and event calendars
Feature updates and content drops
Progression systems and reward structures
Limited-time offers and Live Ops-driven gameplay loops
This data is manually and systematically captured to reflect how the Live Ops experience actually works in-game.
4. How do Live Ops events influence revenue and monetization?
Live Ops events influence monetization by creating urgency, repeat play, and structured spending opportunities. Playliner helps teams understand which mechanics drive the most revenue, how offers are presented during events, and how successful games align Live Ops design with player spending behavior.
5. Who uses Playliner and why?
Playliner is used by mobile game developers, product managers, Live Ops teams, designers, and publishers. Teams use it to:
Benchmark Live Ops strategies against competitors
Generate ideas for new events and features
Validate Live Ops roadmaps and update cadence
Reduce guesswork in Live Ops design decisions
6. What is the Live Ops calendar and how can teams use it?
The Live Ops calendar in Playliner provides a timeline view of when games run events, updates, and Live Ops features. Teams use it to:
Understand event cadence across genres
Plan competitive event timing
Identify seasonal and recurring Live Ops patterns
Understand the correlation between events and revenue (when paired with Sensor Tower’s Mobile App Insights)
7. Can Playliner be used for competitive benchmarking?
Yes. Playliner is commonly used to benchmark Live Ops mechanics, event frequency, and feature complexity against competitors, helping teams understand how their Live Ops stack compares to leaders in their genre.
