Predictions for the Digital Economy in 2026 Report is Live!

Understand how top apps direct their advertising budgets across different media buying channels - including demand-side platforms - and where their campaigns actually run. Instantly see whether changes in impressions come from increased investment or a shift in where budgets are allocated, helping you interpret competitor moves with confidence.

Track shifts in ad activity through Share of Voice, impression trends, and side-by-side comparisons with downloads and revenue to reveal real ad impact and capture the white space.

See which creative formats and messages are gaining traction across the market in our Creative Gallery. Track what creative themes top advertisers amplify, where they push volume, and which creative approaches help them scale, and then use these insights to refine your own campaigns in real time.

Our 2026 Predictions report walks you through the six major trends we expect to see in the new year — covering everything from Gen AI to gaming. Dive into the insights ahead of Q1 to gain the intel you need to sharpen your strategy.