Product:

App Advertising Insights

Understand the paid user acquisition strategies of top mobile apps and games.

Trusted by leaders in mobile

Reduce cost of acquisition (CAC)

See how top players and competitors use paid campaigns to attract and keep users, and where they focus their ad spend. Quickly check their share of voice across top ad networks and regions.

Understand competitor channel strategies

Optimize ad creatives at launch and adapt strategies in real time

Identify top-performing creatives and messaging trends

Expedite creative implementation

Be the first to know about advertisers or creatives that are taking SOV; gain creative best practices and launch with pre-optimized creatives. Identify top-performing creatives and adapt messaging strategies in real time; design creatives that resonate with your target audience.

Understand audience behavior

See where competitors target your audience and which formats are most successful. Then, adjust your media buying strategies to drive more eyeballs and reduce A/B testing.

Gain competitive edge and stay agile

Keep up with market shifts and trends to stay ahead. Track where big players are spending on ads across countries and networks, and keep an eye on new competitors to stay on top.

Sensor Tower Blog

How ChatGPT is Reshaping Consumer Life

AI is transforming the digital world at breakneck speed — and brands that harness it early are pulling ahead. From discoverability to advertising, AI is reshaping how businesses connect, create, and compete. Our latest report, "AI’s Everyday Evolution", uncovers the trends driving this shift — including top prompt categories, fast-growing AI subgenres, and how LLMs are shaping content referral traffic.

Report: State of Mobile TikTok Edition – How to Win on Mobile in 2025

The rules of mobile are being rewritten. In our latest report, Sensor Tower and TikTok teamed up to spotlight how brands are adjusting to this changing landscape and where growth opportunities remain in 2025.

Report: Why community wins on mobile — with Reddit and Adjust

The mobile market is shifting. App downloads have stabilized, but engagement and revenue continue to climb. In this new landscape, community-driven platforms like Reddit are becoming essential for acquiring high-value users. In this joint report from Sensor Tower, Reddit, and Adjust, we explore why community wins on mobile and how brands can harness its power for better performance.