Predictions for the Digital Economy in 2026 Report is Live!

App Advertising Insights

Understand the paid user acquisition strategies of top mobile apps and games.

Trusted by leaders in mobile


Kraken Logo
Duolingo Logo
Bumble Logo
Discover Logo
Money Gram Logo
Reduce cost of acquisition (CAC) Img

See exactly where competitors put their ad budgets

Understand how top apps direct their advertising budgets across different media buying channels - including demand-side platforms - and where their campaigns actually run. Instantly see whether changes in impressions come from increased investment or a shift in where budgets are allocated, helping you interpret competitor moves with confidence.

Understand competitor’s channel strategies Icon

See how top apps split their spend and where their ads run

Optimize ad creatives at launch Icon

Use real-time market signals to refine creatives and boost performance

Identify top-performing creatives Icon

Spot the creative ideas and messages driving the most engagement

Expedite creative implementation Img

See where advertising presence is growing or slowing down

Track shifts in ad activity through Share of Voice, impression trends, and side-by-side comparisons with downloads and revenue to reveal real ad impact and capture the white space.

Understand audience behavior Img

Optimize creatives with real market signals

See which creative formats and messages are gaining traction across the market in our Creative Gallery. Track what creative themes top advertisers amplify, where they push volume, and which creative approaches help them scale, and then use these insights to refine your own campaigns in real time.

Sensor Tower Blog