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Break down the vast gaming landscape through proprietary Game IQ filters
Analyze games down to the sub-genre level with the best Game IQ on the market and a dedicated dashboard. Quickly identify top games with a specific mechanic, for example, and view downloads and revenue generated during a selected period for games in both the App Store and Google Play.
Identify trends that drive game revenue and download success
Analyze how top performers convert user acquisition into sustainable revenue
Uncover the next big game
Discover up-and-coming developers ready for acquisition
Break down the biggest trends in games
Understand how elements of games affect overall marketplace performance
Monitor market-wide trends across all gaming sub-genres
Identify how different audience segments are drawn to specific gaming styles, as well as how long those audiences spend on mobile games. View historical download and revenue data and see shifts in the market over time broken out by country or device for more than 70 sub-genres. Filter by sub-genre, theme, art style, monetization, and more, to easily perform competitor research and market analysis.
Stay ahead of the competition with specialized daily alerts
Seamlessly track trends with specialized alerts on the latest game releases, new content, and live-ops events. Utilize unique game intel descriptors to zero-in on key elements for top-performing games, or surface the critical markets driving downloads and revenue to identify the category and market leaders at the game and publisher level.
Frequently Asked Questions
1. What is Game IQ?
Game IQ is Sensor Tower’s proprietary taxonomy that enables you to analyze mobile games by sub-genres, themes, art styles, monetization mechanics, and other key features beyond standard app store categories. It helps teams understand trends that drive downloads and revenue across the App Store and Google Play.
2. How does Game IQ help with competitor analysis?
Game IQ lets you filter and compare games by more than 70 sub-genres and gameplay elements, so you can benchmark top performers, uncover how competitors are monetizing users, and identify what design features correlate with success.
3. Can Game IQ help you identify emerging game trends?
Yes. Game IQ is designed to surface market-wide trends, including daily alerts for new releases, live-ops events, and high-growth mechanics, helping teams spot shifts in player behavior and identify emerging opportunities.
4. Does Game IQ make it easier to analyze revenue and download data?
Game IQ allows you to analyze and sort by downloads and revenue estimates for games by genre and sub-genre, letting you see how trends evolve over time and across regions and devices.
5. Who should use Game IQ?
Game IQ is ideal for game developers, publishers, analysts, and strategists who need competitive insights, trend data, and detailed feature classification to inform product decisions or identify acquisition targets.
6. Is Game IQ part of Sensor Tower’s Mobile App Insights?
Game IQ enhances mobile app data by adding proprietary game taxonomy and advanced filtering, giving more granular context and competitive insight than standard store metrics.
