Gaming
Comprehensive Mobile App, PC and Console gaming insights from the App Store, Google Play, Steam, Playstation, and xBox to stay on the cutting edge of the entire gaming industry.
The world’s most innovative game companies trust Sensor Tower
Albert Custodio Martinez, Director of Product and LiveOps, Square Enix
"Sensor Tower is a key tool for our team in order to analyze the market at all levels from a quantitative point of view. Their level of support and collaboration has also been remarkable - very proactive and responsive with our team. [Sensor Tower is] a user-centric company that listens, understands, and prioritizes in their roadmap the features that will be useful for their customers."
Sensor Tower provides a suite of products focused on the gaming industry that enables game developers, publishers, and investors to develop deep insights into the market.
Track shifts across the global games market
Mobile App Insights and Video Game Insights by Sensor Tower (VGI) enable you to track the entire $200Bn+ games industry with estimates for Mobile App, PC (Steam), and Console (Playstation, xBox) games. With data updated daily, you can spot shifts as they happen, including macro trends for downloads, units sold, and revenue by country, genre, sub-genre, and game features. Understand the game features driving greater revenue and playtime, and identify the markets where new games are most likely to gain traction.
Identify the thematic and artistic elements driving game popularity
Use Game IQ to drill down into mobile app game performance by specific genre, sub-genre, and deep tags to get a granular view of games relevant to you. Our comprehensive gaming solutions can unlock insights into the creative elements - like setting, POV, and art style - that drive deeper engagement with your target players. Evaluate time spent in app and average game playtime to understand what styles best capture gamers’ interest.
Forecast trends
Identify market opportunities across Mobile App, PC, and Console
Scale smart
Focus on the monetization and engagement strategies that matter
Find the next hit game
Discover up-and-coming developers ready for acquisition
Win the competition for players’ time
Benchmark against your competitors by comparing revenue, downloads, and purchases across similar games. Time series data empowers you to identify games’ changes in strategy and pricing that spark renewed interest and activity. Compare daily active users and revenue estimates, and look at different games’ monetization strategies to identify how you can best position your game for growth and player engagement.
Optimize your user acquisition strategy with deep insights
Use Pathmatics Digital Advertising Insights product to track where and how top mobile games are advertising - from ad spend and channels to actual creatives. See what’s working for AA and AAA titles across paid campaigns, and use those insights to shape your own UA strategy. For organic growth, our App Store Optimization reports help identify the keywords and trends that improve visibility in the app stores. If you’re launching or tracking Steam games, VGI’s wishlist and revenue metrics show which titles are gaining traction - and how yours stacks up.
Sensor Tower Blog
Digital Advertising Insights • August 2026
The Art of The Steal: GTA VI is Coming, And This is The Game Tracker You Need to Prepare
Since its release in 1997, Grand Theft Auto has become one of the most successful game franchises in history, selling more than 450M copies worldwide, putting it in rare-air with Pokémon, Mario, and Call of Duty. With Rockstar Games’ latest installment GTA VI set to release in November, our live game tracker gives you all the updated data you need across PlayStation, Xbox, and Steam.
Gaming Insights • July 2026
H1 2026 Digital Gaming Market Index: Mature Markets, Tougher Ads, and a World Cup Lift
H1 2026 was a mature half for digital gaming. Mobile IAP revenue and time spent, PC/console copies sold, and browser visits were all relatively flat versus H1 2025, even as mobile downloads continued to fall. Conversely, advertising moved in the opposite direction. Sensor Tower’s H1 2026 Gaming Digital Market Index tracks the half across mobile, PC/console, browser, and digital advertising as the industry heads into a louder H2.
