State of AI 2026 Report
It’s hard to overstate the importance of AI in 2026 — so we won’t. We’ll just give you the facts. Apps mentioning AI terms are on track for $12 billion in IAP revenue in H1 ‘26. Downloads for this cohort are up 177% versus H1 ‘23. And brands are leaning in hard: the number of apps featuring terms like “AI”, “LLM”, or “Machine Learning” is set to hit an all time high this year. But AI features aren’t just buzzwords; they’ve shown to have concrete impacts on consumer behavior. For instance, Amazon shoppers using the AI Assistant Rufus have shown to convert at nearly twice the rate of those who don’t. What does this all mean for you and your brand? The train is leaving the station, and it’s time to become fluent in this ever-evolving space.
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Here’s what you’ll find inside State of AI 2026: AI Stories of the Year: An insider examination of the biggest AI headlines you thought you knew. Learn exactly how rivals are challenging ChatGPT’s dominance, understand the ways AI agents are transforming shopping behavior, and then deconstruct AI’s role as a content discovery (and ad) engine. Gen AI Competitive Landscape: A data-packed overview of the market landscape. Learn about regional performance, LLM market share, monetization trends, user demographics, retention, and everything else you need to stay ahead of the game. AI Across Verticals: Dive into the reverberating effects AI has had on industries across the digital ecosystem, as well as the ASO tactics top players are using to stand out, and the AI features brands are integrating into their platforms.
If you only download one report this year, it should be this one.